Bluey and Mattel Expand Partnership in Deal that Includes Barbie, Hot Wheels, and More

TL;DR


Summary:
- The article discusses a new licensing agreement between Disney and Mattel to produce toys and games based on popular intellectual properties.
- It highlights the expansion of Mattel's portfolio to include games and playthings featuring characters from Bluey, Disney Princesses, and other franchises, which directly impacts the tabletop and board game market.

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