Climate messages work better when they inspire awe

TL;DR


Summary:
- Research published in *Global Environmental Change* indicates that climate change communication is more effective at driving behavioral change when it evokes feelings of awe rather than fear or anxiety.
- The study suggests that awe-inspiring content—such as the vastness of nature or the complexity of ecosystems—promotes a sense of connection to the planet, which in turn fosters a greater willingness to engage in pro-environmental actions.

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