80% of Devs Plan to Launch Games in China, But Most Don't 'Understand' The Country

TL;DR

Summary:
- The article explores the complexities and misconceptions Western game developers face when attempting to enter the Chinese market, specifically regarding strict government regulations and approval processes.
- It highlights the necessity for developers to navigate cultural nuances and censorship requirements, noting that many studios fail to grasp the scale of the bureaucratic hurdles involved in securing a publishing license.

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