New Nielsen Report Makes It Clear: Underestimating Anime Is Bad Business

TL;DR


Summary:
- This article discusses a new report from Nielsen, a leading media research company, that analyzes the anime audience and fandom in the United States.
- The report found that anime has a growing and dedicated fanbase, with over 120 million anime viewers in the U.S. and a significant increase in anime consumption during the COVID-19 pandemic.
- The article highlights key insights from the report, such as the demographics of anime viewers, their viewing habits, and the popularity of various anime genres and streaming platforms.

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