Summary:
- This article discusses Amazon's journey in the retail industry, including their various experiments with physical stores over the past decade.
- It highlights the rise and fall of Amazon's homegrown stores, such as Amazon Books, Amazon 4-Star, and Amazon Go, as the company tried to expand its brick-and-mortar presence.
- The article explores how Amazon's retail experiments have come full circle, with the company now focusing more on its core e-commerce business and scaling back its physical store operations.