Summary:
- This article discusses a new initiative called MIA (Meat Industry Association) that aims to develop innovative meat products and technologies to improve the sustainability and competitiveness of the New Zealand red meat industry.
- The MIA is seeking funding through a "Dragons' Den" style competition, where entrepreneurs and researchers can pitch their ideas to a panel of industry experts and investors.
- The goal of the MIA is to support the development of new products, processes, and technologies that can help the red meat industry in New Zealand become more efficient, environmentally friendly, and responsive to changing consumer demands.