Summary:
- The article discusses the Universal Commerce Protocol (UCP), a new technology that aims to make traditional checkout buttons on websites obsolete.
- UCP allows customers to securely make purchases directly from any website or app without having to leave the page or enter payment details, streamlining the checkout process.
- This new protocol has the potential to revolutionize e-commerce by providing a more seamless and convenient shopping experience for customers, while also benefiting merchants by reducing shopping cart abandonment rates.