Summary:
- This article discusses the role of Chief Revenue Officers (CROs) at companies with slow growth. It suggests that in some cases, these CROs are more focused on raising prices rather than driving actual revenue growth.
- The article explains that in slow-growth companies, CROs may prioritize increasing prices and profit margins over finding new customers or expanding existing ones. This can lead to a disconnect between the CRO's role and the company's true needs.
- The article emphasizes the importance of aligning the CRO's objectives with the company's overall growth strategy, rather than solely focusing on short-term revenue targets through price increases.