Summary:
- This article discusses the key highlights and lowlights in the world of Search Engine Optimization (SEO) over the past year.
- It covers major algorithm updates from Google, the rise of voice search and mobile optimization, and the continued importance of creating high-quality, relevant content for websites.
- The article also touches on challenges faced by SEO professionals, such as the increasing complexity of the search landscape and the need to stay up-to-date with the latest trends and best practices.