Summary:
- This article discusses how the U.S. Office of Personnel Management (OPM) is working to make government jobs more appealing and "cool" for young people.
- OPM is using social media, video campaigns, and partnerships with popular brands to showcase the diverse and exciting career opportunities available in the federal government.
- The goal is to attract talented individuals, especially from the younger generation, to consider public service and help improve the perception of working for the government.