Summary:
- The article discusses the debate around whether the plant-based food sector has become "too woke" or too focused on social and environmental issues beyond just the food itself.
- It explores the arguments from both sides, with some saying the sector has become too preachy and political, while others argue that these broader considerations are important for a sustainable and ethical food system.
- The article suggests that the plant-based food industry needs to find a balance between promoting its products and addressing social and environmental concerns to appeal to a wider consumer base.