Summary:
- This article discusses how artificial intelligence (AI) technology helped drive a record $11.8 billion in online spending during Black Friday in the United States.
- AI-powered tools like personalized product recommendations and targeted marketing campaigns played a key role in boosting online sales during the major shopping event.
- The use of AI in e-commerce is becoming increasingly common as it helps businesses better understand customer behavior and preferences, leading to more effective marketing and sales strategies.