Summary:
- The article discusses a new company called The Chair, which is developing an interactive TV platform that allows viewers to control the narrative of a show.
- The platform uses AI and machine learning to create personalized viewing experiences, where viewers can make choices that affect the story's outcome.
- The goal of The Chair is to revolutionize the way people watch TV by making it a more engaging and immersive experience, blurring the line between viewer and participant.