Summary:
- This article discusses how companies are using data collected through online tracking and surveillance to engage in "surveillance pricing" - charging different customers different prices for the same product or service based on their personal data and browsing history.
- The article explains that companies can use this data to determine how much a customer is willing to pay, and then adjust prices accordingly, often without the customer's knowledge.
- This practice raises concerns about fairness and transparency, as customers may be unaware that they are being charged more than others for the same product or service.