Summary:
- The article is about a former executive from food companies Soreen and Warburtons who has left the corporate world to start a new venture focused on AR (Augmented Reality) trading cards.
- The new startup, called Spellbound, aims to combine physical trading cards with digital AR experiences, allowing collectors to interact with the cards in a more immersive way.
- The article highlights the potential for this new technology to revolutionize the traditional trading card industry and provide a more engaging experience for collectors.