Summary:
- This article discusses how the pharmaceutical company Johnson & Johnson handled a high-profile falsehood about their Tylenol product in the 1980s.
- It describes how Tylenol faced a crisis when some of their products were tampered with, leading to several deaths. The company responded quickly and transparently, which helped them regain public trust.
- The article highlights how Tylenol's crisis management strategy, which focused on putting consumer safety first, is considered a model for how companies should respond to product-related issues and misinformation.