Summary:
- The article discusses how Microsoft's Xbox brand has shifted its focus from competing in the traditional console war to redefining the gaming industry through its cloud gaming service, Xbox Cloud Gaming.
- It explains how Xbox is now positioning itself as a platform-agnostic gaming service, allowing players to access Xbox games on a variety of devices, including smartphones, tablets, and even smart TVs, rather than being tied to a specific console.
- The article highlights how this shift in strategy has allowed Xbox to reach a wider audience and potentially gain an advantage over its competitors, such as Sony's PlayStation, which is still primarily focused on the traditional console model.