Summary:
- This article discusses the use of eye-tracking technology to understand how people interact with and navigate websites. Eye-tracking allows researchers to see where users focus their attention and how they move their eyes across a webpage.
- The article explains that eye-tracking can provide valuable insights into user behavior, such as which elements on a website are most engaging, where users tend to look first, and how they scan the page. This information can help web designers and marketers optimize their websites for better user experience.
- The article also mentions some common eye-tracking metrics, such as fixation duration, saccades, and heat maps, which can be used to analyze user behavior and make data-driven decisions about website design and content.