Summary:

- This article examines how immunity was portrayed in British newspaper advertisements from 1890 to 1940. During this time, various products were marketed as providing or boosting immunity.

- The advertisements often used scientific-sounding language and imagery to suggest their products could protect against diseases and illnesses. This reflects the growing public interest in and understanding of the concept of immunity during this period.

- The analysis of these advertisements provides insights into how the idea of immunity was commercialized and used to sell a wide range of products, from food supplements to medical treatments, to the British public.