Summary:
- The article reports that 50% of Kenyan Gen Z (those born between 1997-2012) eat cereal as a snack, according to a recent survey.
- Cereal consumption among Kenyan Gen Z is driven by factors like convenience, taste, and the perception of cereal as a healthy snack option.
- The article suggests that the popularity of cereal as a snack among Kenyan youth presents an opportunity for cereal brands to target this demographic in the Kenyan market.