Summary:
- Starbucks is expanding its coffee farm operations in Costa Rica, focusing on research and development to improve coffee quality and sustainability.
- The company is investing in a new research center on its Hacienda Alsacia coffee farm, which will explore topics like plant genetics, soil health, and climate resilience.
- The goal is to use the insights gained from this research to help Starbucks and its supplier partners enhance the long-term viability and quality of coffee production.