Summary:

- The article discusses the growing trend of "woke capitalism" and its impact on businesses and society. It argues that the pursuit of "wokeness" and social justice agendas by corporations has led to increased costs, inefficiencies, and a distraction from core business objectives.

- The article cites examples of companies that have faced backlash and financial consequences due to their perceived "woke" policies, such as Disney's opposition to Florida's "Don't Say Gay" law and the fallout from Nike's collaboration with Colin Kaepernick.

- The article suggests that the focus on "wokeness" has diverted resources and attention away from more pressing issues, such as improving product quality, customer service, and shareholder value. It calls for a more balanced approach that prioritizes business performance and profitability while also addressing social and environmental concerns.