Summary:
- Games Workshop, the company behind the Warhammer 40k franchise, is hoping to convert fans of the upcoming video game "Space Marine 2" into tabletop wargamers by offering a "Recruit Edition" of the game.
- The Recruit Edition includes a physical copy of the video game as well as a selection of miniatures and other tabletop gaming components, allowing players to explore the Warhammer 40k universe beyond the video game.
- This strategy is part of Games Workshop's broader efforts to introduce new players to their tabletop wargaming ecosystem, leveraging the popularity of the video game franchise to drive interest and engagement in their physical products.