Summary:
- The article discusses the concept of "going cord" or cutting ties with traditional cable/satellite TV services in favor of streaming and on-demand content.
- It mentions the growing trend of consumers, especially younger generations, moving away from traditional pay-TV subscriptions and embracing streaming platforms like Netflix, Hulu, and Amazon Prime.
- The article suggests that the "cord-cutting" movement is driven by factors like the convenience, flexibility, and cost-effectiveness of streaming services compared to traditional cable/satellite TV.