• e.l.f. Beauty has announced new partnerships with the Billie Jean King Cup and iHeartMedia to further its commitment to advancing women in sports. The Billie Jean King Cup is the premier annual international team competition in women's tennis, and e.l.f. will serve as the official makeup partner for the tournament. Additionally, e.l.f. has partnered with iHeartMedia to create a new podcast series focused on celebrating and empowering women in sports.

• These partnerships align with e.l.f.'s broader mission to champion diversity, equity, and inclusion in the beauty and wellness industries. The company aims to use its platform to elevate the voices and experiences of women athletes, coaches, and leaders, and to inspire the next generation of female sports participants and fans.

• Tarang Amin, e.l.f. Beauty's Chairman and CEO, emphasized the importance of these initiatives, stating that "e.l.f. is committed to using our platform to champion women in sports and inspire the next generation of female athletes and fans." The partnerships with the Billie Jean King Cup and iHeartMedia are expected to further e.l.f.'s efforts to drive positive change and gender equity in the sports industry.