Agency Creates Board Game That Explains Your Job in Advertising

TL;DR


• The article discusses a board game created by the advertising agency Cossette, called "The Advertising Game." The game is designed to help people understand the various roles and responsibilities within the advertising industry, from creative directors to account managers.

• The game is presented as a fun and interactive way to learn about the different departments and processes involved in creating advertising campaigns. Players take on different roles and navigate through various challenges and scenarios that are common in the advertising world.

• The game was created to address the common misconception that the advertising industry is a simple or straightforward field. By providing a more comprehensive understanding of the different roles and responsibilities, the game aims to help people appreciate the complexity and collaborative nature of the advertising profession.

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