1. Appetite Creative, a digital experience agency, has launched a connected on-pack experience for Tetra Pak, a leading food packaging company. The new solution allows consumers to engage with Tetra Pak's products through their smartphones, providing them with additional information, interactive content, and personalized experiences.

2. The connected on-pack experience leverages Near-Field Communication (NFC) technology, allowing consumers to simply tap their smartphones on the Tetra Pak packaging to access the digital content. This seamless interaction aims to enhance the overall packaging experience and provide brands with a new way to engage with their customers.

3. The partnership between Appetite Creative and Tetra Pak is part of a broader industry trend towards integrating digital technologies into physical packaging. This approach offers brands the opportunity to create more immersive and personalized experiences for consumers, while also providing valuable data and insights to help inform future product and marketing strategies.