• Samsung is focusing on improving the user experience of its AI-powered products and services. The company is working to make its AI more intuitive, personalized, and seamless across its various devices and platforms. This includes enhancing the capabilities of its virtual assistant Bixby and integrating AI more deeply into its smartphones, home appliances, and other connected devices.

• One of Samsung's key priorities is making its AI more conversational and natural-sounding. The company is investing in natural language processing and generation to enable more human-like interactions with its AI assistant. This is aimed at making the user experience more engaging and efficient, as well as building greater trust and rapport between users and the AI system.

• Samsung is also exploring ways to leverage its extensive ecosystem of devices and services to create a more cohesive and intelligent AI-driven user experience. The company is working on improving cross-device connectivity and data sharing to allow its AI to better understand user preferences and context, and provide more personalized and proactive assistance. This integration across Samsung's product lineup is seen as a key competitive advantage in the evolving smart home and IoT landscape.