• Hasbro and Birds Eye have partnered to encourage families to spend quality time together. The collaboration aims to inspire families to enjoy shared meals and engage in family-friendly activities, such as board games and puzzles. This initiative is part of both companies' efforts to promote the importance of family bonding and creating memorable experiences.

• The partnership involves the launch of a new range of co-branded products, including frozen meal kits and board games. The meal kits will feature characters and themes from popular Hasbro brands, making mealtime more engaging and interactive for families. The board games and puzzles will also incorporate Hasbro's beloved characters, further encouraging families to come together and enjoy quality time.

• The collaboration is driven by the recognition that the COVID-19 pandemic has highlighted the need for more quality family time. Both Hasbro and Birds Eye believe that shared meals and family-oriented activities can foster stronger connections and create lasting memories. The partnership aims to provide families with convenient and enjoyable ways to spend quality time together, promoting the overall well-being and strengthening of family bonds.