1. The Dallas Cowboys have allowed certain player contracts to set the market value for their own star players, including Dak Prescott, Micah Parsons, and CeeDee Lamb. These contracts have raised the price tag for the Cowboys when negotiating new deals with their top talent. For example, the recent contract extension for Lamar Jackson with the Baltimore Ravens has set a new benchmark for quarterback salaries, which will impact the Cowboys' negotiations with Prescott.

2. The Cowboys' decision to allow these contracts to influence their own player negotiations has been a strategic move, as it allows them to justify higher salaries for their star players. However, this approach also comes with risks, as the team must carefully manage its salary cap and ensure that it can retain its core players while also building a competitive roster around them.

3. The article suggests that the Cowboys' willingness to let other teams' contracts set the market value for their players could backfire if they are not able to reach agreements with Prescott, Parsons, and Lamb on new deals. The team may need to make difficult decisions about which players to prioritize and how to allocate its limited resources to maintain a competitive roster in the long run.