• McDonald's Singapore has launched a metaverse experience called "McWorld," which allows customers to explore a virtual McDonald's restaurant, order virtual burgers, and participate in various activities to win real-world prizes. The metaverse experience is accessible through a dedicated website and can be accessed using a desktop or mobile device.

• The virtual McDonald's restaurant in McWorld features a 3D environment that replicates the look and feel of a physical McDonald's location. Customers can navigate the virtual space, interact with digital menu items, and even order virtual burgers that are then delivered to their real-world address as physical food items.

• In addition to the virtual burger ordering, McWorld also offers various mini-games and activities that allow customers to earn points and redeem them for real-world prizes, such as McDonald's merchandise or food vouchers. The metaverse experience is part of McDonald's Singapore's efforts to engage with customers in a more interactive and immersive way, leveraging the growing popularity of the metaverse and virtual experiences.