• The article discusses a new feature introduced by Woolworths, allowing customers to earn Everyday Rewards points when purchasing gift cards. This initiative aims to provide customers with more opportunities to earn rewards and incentives for their regular shopping activities.

• The article outlines that customers can now earn 1 Everyday Rewards point for every $1 spent on gift cards, including those for popular retailers such as Coles, Bunnings, and JB Hi-Fi. This expanded rewards program is seen as a way for Woolworths to remain competitive and offer more value to its loyal customers.

• The article also mentions that this new gift card rewards feature is available both in-store and online, providing customers with flexibility in how they can earn points. The article suggests that this move by Woolworths is part of a broader strategy to enhance the overall customer experience and drive increased engagement with the Everyday Rewards program.