• E.L.F. Beauty launched a campaign to highlight the lack of gender diversity on corporate boards. The campaign, titled "So Many Dicks," featured a video showcasing the male-dominated nature of many boardrooms. The campaign aimed to raise awareness about the need for more women and underrepresented groups to be represented in leadership positions.

• The campaign received mixed reactions, with some praising E.L.F. for its bold and provocative approach, while others criticized the company for using profanity and potentially alienating potential customers. E.L.F. defended the campaign, stating that it was necessary to draw attention to the issue of boardroom diversity and that the company was committed to promoting inclusivity and representation.

• The article highlights the broader trend of companies using their platforms and marketing campaigns to address social and political issues. While this approach can be effective in raising awareness, it also carries risks, as companies must navigate the delicate balance between taking a stand and alienating customers or stakeholders. The E.L.F. campaign serves as an example of how companies are increasingly using their brand power to drive social change.