“It was gory stuff, torture videos, stuff you just don’t want to see,” Reinman said. Sam Betesh, an influencer marketing consultant, said that the primary way these sorts of meme accounts monetize is by selling sponsored posts to OnlyFans marketing agencies which act as middlemen between meme pages and OnlyFans models, who generate revenue by posting pornographic content behind a paywall to subscribers. “These meme page audiences are 13-to 17- year olds, so the people who run the page are young,” Hagelthorn said