It's a pivotal move for the company and its more than 1,000 brand partners. That same non-profit lobbied REI for the past 18 months to kick the chemicals to the curb, soliciting letters from thousands of consumers and supporting rallies about PFAS outside REI locations. "So, we really would like to see REI take the next step and ensure that the substances their suppliers switch to are truly safe for public health and the environment