Children's clock firm asked to rebrand by Rolex lawyers- PublishedA children's clock business in Devon has received a letter from one of the world's biggest luxury watch firms asking it to rebrand.Lawyers for Rolex, which according to Statista, has the largest market share of the Swiss luxury watch market, argued that the "average, reasonably well informed consumer" would likely call the Rolex line of watches to mind when looking at the Oyster & Pop logo.They added: "Consumers will inevitably be misled into thinking that your products emanate from Rolex."The expert view from Giles Parsons partner Browne Jacobson - intellectual property specialistAre situations like this commonplace?Trademark battleRolex USA, which owns the trademark for 'oyster', has previously won a trademark battle against Oyster & Pop in the United States of America after the women applied for their own trademark under the clocks category."