But the company said the average price of a Rolls-Royce soared to $534,000 last year — thanks largely to its customization program known as Bespoke.With Bespoke commissions customers can help design and customize their Rolls-Royce cars with everything from unique paint colors to silk-embroidered headliners, one-of-a-kind wood materials and personalized champagne chests.The company opened an invitation-only Private Office in Dubai to better service VIP and Bespoke clients in the Middle East, the leading region for ultra-customized 'High Bespoke' vehicles, and said more Private Offices will open around the world in the coming months.The company's SUV, the Cullinan, was its bestseller in 2022, making up about half of global sales, Muller-Otvos said.Meanwhile the automaker's biggest launch of 2022 was the Spectre, Rolls-Royce's first electric vehicle and the beginning of its plan to become fully electric by 2030."