As the snow started to fall in Buffalo, New York, on Friday, Craig Elston's barber shop, C&C Cutz, was up and running with electricity, heat, and WiFi.But then, he told Insider he started to see news of people dying in the blizzard, so he decided to go on TikTok and Facebook Live to invite anyone in the community who needed shelter to come and stay at his barber shop.Facebook groups created in Buffalo for the storm also shared Elston's message, getting the word out even further, he said.Elston stayed with the group stranded in his shop over the weekend, telling Insider he hasn't been home since Friday.The majority of people who stayed at the barber shop had homes nearby but had lost power and needed a place that was warm or had gotten stuck outside when the snow started."