Cars and dolls for all: Spain tackles toy gender bias

TL;DR

Cars for girls, dolls for boys and no more pink and blue: For Spain’s left-wing government and the toy industry, it’s game over for gender stereotypes when it comes to the country’s littlest citizens.“It’s important if we want to see a future in which a boy could become a midwife or a girl could become a mechanic.”What drove the change back in 2012 was the realization that Toy Planet was coming under fire on social media for its unimaginative publicity.Out with the pink and blueA pioneer in feminist initiatives, the government of Prime Minister Pedro Sanchez has pushed through several schemes to tackle gender-based violence as well as advancing equality and women’s rights.If she wants to play with boys’ toys, she can.”‘An educational responsibility’Nathalie Rodriguez, 48, owner of Kamchatka which sells “educational, non-sexist, environmentally-friendly and non-violent toys”, believes toy sellers have “an educational responsibility”.Tania San Jose, a 41-year-old mother and teacher from the northern town of Pamplona, thinks it’s about time the government stepped in with some rules."

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