- Shoppers bought Apple products, espresso machines and gaming consoles, as well as toys from Funko, Hatchimals and Squishmallows.This will likely end up the biggest Black Friday ever online.The record-breaking spending comes on the heels of a strong day of Thanksgiving shopping, in which consumers shelled out an all-time high $5.29 billion online, up 2.9% year-over-year.Adobe noted that mobile shopping also hit a record high this year, with sales from smartphones accounting for 55% of online sales on Thanksgiving Day.Adobe expects Cyber Week, the five days from Thanksgiving Day through Cyber Monday, will generate around $34.8 billion in online spending, up nearly 3% compared to 2021."