When influencers get the mental health conversation wrongOpen conversations about mental health are as important as ever — and social media influencers can play a key role in starting them."When you are depressed, everything can often seem black and white.The post linked to another of Hummels' accounts called Events by CH — where the "Sun 'n' Soul Retreat" was promoted with videos showing a group of influencers doing sunrise yoga, poolside pilates, and painting on a Greek beach, whilst staying in a luxury villa and posting ad content throughout.Posts with quotes like, "Turn your face to the sun and the shadows fall behind you," preceded content from the trip, interspersed with others highlighting advertising partners.Those included sleepwear, beauty and hair, tea and jewelry brands as well as a chain of bookshops, which were frequently tagged in content posted during the trip.,Their logos also featured as the backdrop for a video in which, one by one, those on the trip stood in front of the camera, making gestures like hugging themselves, pretending to drink out of a bottle or covering their head with their hands."