But Adidas (ADDDF) will continue to sell the lucrative sneaker and apparel line, stripped of the Yeezy name and branding.The company said it’s the sole owner of all Yeezy line design rights for both existing and future colors and versions.Selling the sneakers under Adidas’ own branding will save the company about $300 million in royalty payments and marketing fees.The line also helped Adidas get shelf space at major retailers and brought new customers into the stores who purchased other Adidas merchandise.It would be a mistake for Adidas to continue selling the line, said Darcey Jupp, an apparel analyst at GlobalData."