Adidas had ended its partnership with Ye, also known as Kanye West, with “immediate effect.”In a statement Tuesday, the sportswear maker said it “does not tolerate antisemitism and any other sort of hate speech” and said that his recent comments were “unacceptable, hateful and dangerous.” Adidas said they violated the company’s “values of diversity and inclusion, mutual respect and fairness.”Sales and production of his Yeezy branded products have stopped as well as payments to Ye and his companies.In 2016, Adidas expanded its relationship with the rapper, calling it “the most significant partnership ever created between a non-athlete and an athletic brand.”But Adidas put the “partnership under review” in early October after he wore a “White Lives Matter” T-shirt in public.He also threatened on Twitter to “Go death con 3 on JEWISH PEOPLE.”Anti-Defamation League CEO Jonathan Greenblatt said Adidas’ decision is a “very positive outcome.”“It illustrates that antisemitism is unacceptable and creates consequences.“In the end, Adidas’ action sends a powerful message that antisemitism and bigotry have no place in society.”Shares of Adidas fell about 5% in Frankfurt.The saga of Ye, not just with Adidas but with brands like Gap and Balenciaga, underlines the importance of vetting celebrities thoroughly and avoiding those who are overly controversial or unstable,” wrote Neil Saunders, managing director of GlobalData in a note Tuesday."