“What they’re doing is confusing consumers,” said Danielle Nierenberg, the president of the sustainable agriculture advocacy group Food Tank, referring to the association.It’s part of a broader suite of sustainability efforts Google has undertaken in recent years, such as a new Google Maps feature that highlights the most fuel-efficient route and an overhaul of its office food program to reduce meat consumption.In a blog post last month, Hema Budaraju, the director of Google Search, said the ingredient emissions feature would soon be available to all English-speaking users.“Foregrounding the environmental impact of various everyday commodities as people are Googling them strikes me as on balance a good idea,” said Jan Dutkiewicz, a visiting fellow in the Animal Law and Policy Program at Harvard Law School.“I see no reason why people shouldn’t have access to quick comparative information on the impact of the foods they’re using.”While Nierenberg noted that systemic changes are needed to make major reductions in agriculture emissions, “I always think more information is a good thing,” she said."