They're not just something people drink for pleasure or to get hydrated, they may also fill those roles, but they also make promises about helping athletic performance, recovery, and even weight loss.(PEP) certainly thought some version of that deal would work for it as in April 2020 it entered into an exclusive deal to "distribute the portfolio of Bang Energy beverages in the United States," the companies shared in a press release.VPX/Bang Energy intends to reclaim the formidable market share that dwindled while Pepsi was the national distributor of Bang energy drink products.Immediately prior to VPX/Bang Energy switching to Pepsi in early 2020, Bang’s share of the energy drink market was roughly 9.7%.“The primary objective of our new DSD network is to regain the massive market share we earned prior to Pepsi and continue to achieve double-digit growth and progress vigorously beyond 20% market share in energy drinks,” said VPX CEO Jack Owoc."