💰 Monster Energy wins $293 mln false-advertising verdict against rival Bang

TL;DR

- Summary- Companies- Law firms- Related documents- Bang's 'Super Creatine' advertising was misleading, jury found- Awards against Bang among the largest under the Lanham Act(Reuters) - Monster Energy Co convinced a California jury on Thursday to award it $293 million in damages from rival Bang Energy in a lawsuit alleging that Bang falsely advertised the ingredients and health benefits of its drinks.Hueston Hennigan partner Moez Kaba, who led Monster's trial team with partner John Hueston, said Friday that the verdict shows that Bang "achieved its wild success based on widespread deception."Kaba said that the jury awarded Monster nearly $272 million for false advertising, $18 million on claims that Bang interfered with its contracts with retailers for prominent shelf spaces, and $3 million on claims that Bang stole trade secrets from former Monster employees it recruited.Monster previously won a $175 million award from an arbitrator in a related trademark case, which a California judge affirmed in June.For Monster: Moez Kaba and John Hueston of Hueston HenniganFor Bang Energy: Daniel Janssen and David Muth of Quarles & BradyRead more:Monster's blockbuster $175 mln trademark win against Bang Energy upheldRegister now for FREE unlimited access to Reuters.comOur Standards: The Thomson Reuters Trust Principles."

Like summarized versions? Support us on Patreon!